Punch Fitness was struggling to establish a distinct and memorable brand identity in the highly competitive fitness market.

Despite offering high-quality products, the brand lacked a cohesive visual presence that resonated with its target audience. The existing branding failed to convey the energy, strength, and empowerment that Punch stood for, resulting in low brand recognition and a disconnect with potential customers. Additionally, their packaging did not stand out on crowded retail shelves, limiting the brand’s visibility and impact.